#47 Why Purpose, Mission and Vision Matter with Finola Howard
Welcome to a reflection special with Finola Howard. In this solo episode, Finola reflects on why Purpose, Mission and Vision matter and how they hold the secret to unlocking 10% growth in your business.
She shares research from Ernst & Young and Harvard Business Review that reveals that companies that are purpose driven have a greater potential for growth than those that don't.
Finola suggests that purpose helps you think bigger and that it should come from a higher place than just making money, such as a dream or difference you want to make in the world.
Mission is your master plan for creating value, while vision is a shared picture of what success looks like.
Goals are the short term objectives that support your mission and vision.
In this episode, you will learn the following:
- Discover why purpose, mission, and vision are essential ingredients for the success of your business.
- Learn how to differentiate purpose, mission, and vision to make your business stand out in the marketplace.
- Find out the statistics that reveal the level of growth that's possible when you have a clearly stated purpose, mission, and vision.
- Examples from Patagonia and Finola’s own Purpose, Mission and Vision.
"True Purpose, Mission and Vision is about not being afraid to have your dreams be seen, actioned and realised." – Finola Howard
Resources:
Check out the Free Upcoming Webinar Position With Purpose which will help you discover the map of the entrepreneurial journey and where you are on it - https://courses.howgreatmarketingworks.com/position-with-purpose
Other Episodes You'll Enjoy:
Reflections Upon The Entrepreneurial Road with Finola Howard
Growing a Sustainable Social Enterprise with Mick Kelly
The Key To Sustainable Growth With David Walsh
Connect with me:
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LinkedIn: https://www.linkedin.com/in/finolahoward/
Website: https://www.finolahoward.com/
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