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It's time to get to the good stuff...

...and by good stuff, I mean transforming your website into the primary engine that will drive your business growth.

You've nailed your positioning. You know exactly why you're different and why it matters to your customers.

Now it's time to build the machine that drives your revenue in a way that helps you scale your growth with ease.

(if you don't know why you're different, then check out step one - positioning - in this proven 3 stage growth process to your sustainable and scalable business growth.)

It's Time To Build the Engine that Drives Your Business Growth. 


The intent is to always have a steady flow of business that converts for you. With your positioning clear it's time to focus on building a marketing process / engine that guides your customers from awareness to conversion in increasing growth cycles.

We will work together to map your customer's journey and build a scaling strategy that maximises the conversion opportunity for every action you take. Data and analytics will play a key role here to inform each step. 

We will measure everything so you'll know what works and figure out why. This will make sure you are always heading in the right direction. 

We will look for patterns at each point so we can automate for impact and scale. We will choose tools that make sense for your business so that there is a sense of ease with each part of the process.

Sounds Great, Let's Talk

Your Uniqueness Matters when it's a Difference that Useful to Your Customers. 

When you identify that, you change the game for your own growth. 

Before you ever reach out to the market, it's critical to put the right foundations in place. 

We will work together to match your passion, your purpose and your uniqueness with customers that fit. We will ensure your products / services meet your customer's pain points at a price that works for both of you.

We will choose a business model together that sets you up for ongoing growth. 

We will build a strategy that is designed uniquely for you AND those you serve. A strategy that fits, that feels right for you and one you can believe in. 

Something that seeks greatness with the knowledge that more is yet to come. 

This is about setting you on the right path for success.

Sounds Great, Let's Talk

"Finola took us to the next level.

To make all your marketing work, you need process. The marketing team needs to have a system in place to deliver on a regular schedule. 

This is a key element of marketing implementation that often gets lost in the enthusiasm for new ideas and strategic initiatives. Without process, these great ideas often die on the vine, their promise betrayed by poor execution. 

One of the Finola's key contributions was the design, introduction, and sustained execution of a marketing content delivery process." 

Richard Rodger
CEO & Founder Voxgig & NearForm

Marketing works best when you systemise the repetitive so you can create space for the personal.

This is not just about automation. It's about stacking the offerings that work and fully resourcing them with processes that deliver results for the whole business. 

It's not just about seeing how everything connects. It's about making sure it does. 

The more you build for growth, the more you grow. 

 

So how does it work and what will we be doing together?

This is a collaborative process that occurs over 10 Live sessions and is captured in a personalised interface where we can do our work together. I will share some hand picked video guides and worksheets to work through before each session so that when we meet we are focused on building and refining the engine so our time is optimised. 

Every session is dedicated to ensuring you understand what's working, where the leaks are and where the opportunities are for more. Achieving more doesn't mean you have to do more. It's about applying the right tools to multiply your impact with the same level of effort.  This is about systemising what works so you can create space for what's next. 

With every client I take the following proven approach

  • We will Map Your Customer’s Journey so you can be there at every stage on that journey from pain aware right through to choosing your solution as the answer for them. You will know the keywords & phrases they use to find answers. You will know where they look, how they look, who influences them and what will ultimately make them choose you.

  • We will build out your Sales & Marketing Funnel so that it is aligned with their journey, makes sense for your business and ensures that you are ready for a constant flow of business through that funnel. 

  • We will build a Website Map that Mirrors Your Growth Strategy. Your website map should reflect your unique brand positioning, their customer journey and your sales & marketing funnel. It's got to be easy for them to find the answers they need with you.
  • We will ensure that your Website Copy Reflects Their Language & Cultivates Conversions on your Sales Pages. We will show them you know who they are. It will build trust with them and encourage them to work with you and buy from you. 

  •  We will Build Lead Magnets and Offers that will Answer Their Pain. It will give them a taste of what you can do to alleviate their pain and allow you to prove yourself to them with moments of peace in exchange for their subscription to their content; your knowledge and your expertise. 

  • We will Nurture Their Trust in You with Automations that Value Their Attention and optimise your time. We will build out email sequences for every stage of your funnel incl. welcome sequences, nurture sequences, onboarding sequences etc. 
  •  We will Build a Value Led Newsletter That They Want to Read. We'll design it to deepen their trust in you, build an ongoing relationship with you and increase conversion rates for your offerings. 
  •  We will Set Up Tools & Analytics so you can Measure as you Go. All marketing is iterative so it needs to be measured to refine and return better results for every initiative. Some initiatives will work better than others but you won't know until you see the data. 
  •  We will Identify and Model Key Roles so this Engine Can Run With Ease. These can be internal roles, outsourced roles; part time or full time. We will find what works best for you, with where you are at. 

At the end of this process you will have built an engine that will grow your business.

"Working with Finola meant no more procrastination or indecision.  She helped me visualise a future for my business that I had not let myself even dream of. 

With her positivity, enthusiasm and her gentle nudging to take swift action, I have overcome hurdles which have held me back for many years.

Finola challenged me gently by asking the right questions to help me step outside my comfort zone and imagine what could be possible if I looked at my business from a different angle. I have a clear path now of where the business is going. The regular checkins made me accountable and focused - just what I needed."

Mary Jennings
Forget the Gym

"As part of the next stage of our business growth, I engaged Finola to work on our marketing strategy and the key messages that we wanted to promote to our audience.

Finola gained a strong grasp of our business and asked the right questions from the outset.

A year or two on and I look back on the time working together as a good investment. Finola has a strong reputation which is well justified.

Paul McClatchie
Founder at Engage People - Leading Irish Financial Recruitment

"Finola is enthusiastic energy, coupled with creative insight to guide her clients to articulate their why.

She enabled me remove my own barriers, taught me new skills, introduced me to new tools and practices but mostly pushed me to think bigger.

Finola’s magic is meeting her clients where they are at and knowing what will help them access their creative spirit. I relished and thoroughly enjoyed, diving into the process, knowing that Finola was my guiding creative sprit who would find me when I got lost and pull me back when I strayed off track. Thank you Finola for a wonderful creative experience which is grounding my work today."

Elaine Russell
Leadership & Team Coach

"Have no doubt about it Finola Howard will challenge you. And that is no bad thing.

We all give birth to our companies and believe that we know best. Having worked with Finola, she challenged us to look up - to lift the head out of the day-to-day activities and look 5 and 10 years out, do dream big, and then dream bigger again.

She will change how you think. Is that easy - No - is it the most valuable use of your time here and now - absolutely YES. 
Allow Finola to bring you on that journey. "

Aidan Magner
Process Excellence Head, Business Process Transformation, 3SIXTY

Build Your Growth Engine FAQ


Building out your growth engine is not about taking the human out of the equation. It's about creating greater reach with less effort. It's about not missing the opportunities that are just lying there waiting to be actioned. 

It's about using the knowledge that you've built about your customers and their pain points and translate that into sales.

Make no mistake. This is about building the machine that drives your revenue. 

You do this by truly hearing your customers, giving them more of what they want and need. It's about ensuring they feel supported and noticed so you can deepen your relationship with them.

It's about moving beyond the transactional and into scalable relationships. It's about truly understanding the potential for your business and removing limits to growth.

This is about making sure that everything lines up, makes sense to everyone and delivers on your dream of success. 

READY TO GET STARTED? LET'S TALK!

What else do I need to consider to make sure my marketing works?

This is a 3 stage Growth Process to build a business which is sustainable, scalable and profitable. A business that delivers the results you want for you and your life.

This is that unique space in the market that you can call your own.

Your purpose, your values, your customers and the products & services you offer them are fully aligned. 

Your strategy is clear and your doubts are gone. It feels right because it is right for you. 

Own Your Space

Your visibility needs a platform from which to tell your story.

This is where we will choose it, build it and leverage it to grow your authority and build trust with your chosen audience.

When you speak, they will listen and you will draw them into your eco-system and that's where you will convert them. 

Expand Your Reach
LET'S TALK ABOUT WHERE YOU ARE ON THIS JOURNEY!

Finola Howard

Business Growth Strategist with a Joyful Heart | 📕Best Selling Author: What If?🎙Top Ranked Podcast: Your Truth Shared | 🗣 Thought Provoking Speaker | 🏊‍♀️Sea Swimmer | Proud Mum 🙋‍♀️

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What If? Joy was how you measured success and the money proved you right!