The Maverick Paradox Magazine: How Organisations Can Grow By Strengthening Their Social Responsibility

Growing with Purpose is all very "on trend" unless of course you actually mean it.

In this article I wrote for The Maverick Paradox I talk about the resistance I've seen in truly expressing your reason for being, the potential for alignment with social responsibility initiatives and a tangible case study on the impact that this kind of thinking can have on your growth trajectory.

Here's a short extract:

Purpose as the great Marty Neumeier articulated, is the reason we exist beyond making money. That seems counterintuitive in a world that still believes that the only real measure of success is the almighty dollar. The market wants more from you than your greed. 

Your customer wants to know if you are worthy of their dollar.

That same customer sees the power that each dollar gives them to craft a better future for themselves and their children. They choose to spend it wisely - not all of them, but enough of them to create a sea of change in their fortunes.

Read the full article on The Maverick Paradox