In a world that's always in a rush I explore the benefits of taking a slower approach to marketing in this article on behalf of The Maverick Paradox Magazine.
Brief Exerpt:
We live with noise. We normalise it. It has a way of seeping into us that feels like a constant deadline and if we just keep moving, maybe we can catch up. Too much noise can feel like panic, and that can affect the decisions we make personally and professionally. The antidote? Slow Down.
I meet that sense of urgency all the time in relation to marketing. A fear that if you wait too long, you'll miss x, y and z opportunity. The reality in my experience is that the opportunity is often missed because it hasn't been prepared for.
Strong marketing foundations create ease and flow. They create growth in the right channels at the right time. They build an understanding of what resonates, with who and why.
TWO Featured Case Studies in this Article
In a couple of case studies of people I've worked with over the years, discover how patience and thoughtful strategies can lead to remarkable results!
Meet the Large Tech Company with a Clear Organisational Structure where Marketing is siloed from the traditional sales or business development team. Learn how we flipped that relationship by doing a deep dive into the customer journey and identify opportunities that marketing could deliver on.
Conversely Meet the Small Retailer on the busy high street where busyness kept them from thinking about their positioning. A positioning that had a direct impact on revenue and profitability.
