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You know you're really good at what you do, but...

...you're not quite sure what's different about it. You find yourself wondering if it really matters for your business growth anyway.

Your difference matters when it's a difference that is useful to your customers. 

When you identify that, you change the game for your own growth. 

Before you ever reach out to the market, it's critical to understand what you have to offer, that's different in way that matters to your "right fit" customer. 

We will work together to match your passion, your purpose and your uniqueness with customers that fit. We will ensure your products and services meet your customer's pain points at a price that works for both of you.

We will devise the business model together that sets you up for ongoing growth at a trajectory that is sustainable for you. 

We will build a strategy that is designed uniquely for you AND those you serve. A strategy that fits, that feels right for you and one you can believe in. 

Something that seeks greatness with the knowledge that more is yet to come. 

This is about setting you on the right path for success.

Sounds Great, Let's Talk

Your Uniqueness Matters when it's a Difference that Useful to Your Customers. 

When you identify that, you change the game for your own growth. 

Before you ever reach out to the market, it's critical to put the right foundations in place. 

We will work together to match your passion, your purpose and your uniqueness with customers that fit. We will ensure your products / services meet your customer's pain points at a price that works for both of you.

We will choose a business model together that sets you up for ongoing growth. 

We will build a strategy that is designed uniquely for you AND those you serve. A strategy that fits, that feels right for you and one you can believe in. 

Something that seeks greatness with the knowledge that more is yet to come. 

This is about setting you on the right path for success.

Sounds Great, Let's Talk
"Finola asks all the hard questions in multiple different ways until your thinking becomes straight and you start to unfold the possibilities. 

She gets into the trenches with you and keeps on going till we get it right. She is direct, down to earth, approachable, kind and a very decent human being. A pure star." 

Heather McGuire
Your Food. Your Choice. Your Table

Clients, Past & Present

and the work continues...

True positioning is identifying that unique space in the market you can call your own

 

It's got to be commercially viable and capable of growth. You've got to believe in it because you're the one who has to deliver on it. You've got to be comfortable that this is the right path for you, for the next five years.

No more adhoc decision making. Just a clear path that you can follow and adjust when you need to. 

Clarity is the greatest deliverable from this process. 

Clarity around how you can make your impact in the world AND financial freedom for yourself. 

 

So how does it work and what will we be doing together?

This is a collaborative process that occurs over 5 live sessions and is captured in a personalised interface where we can do our work together. I will share some hand picked video guides and worksheets to work through before each session so that when we meet our time is optimised. 

Every session is dedicated to ensuring you have a positioning strategy that makes sense for you, is unique to you and the core messaging that embodies this positioning will be capable of being translated successfully into your brand, your website, your social media etc. 

Hi, I'm Finola

and I'm passionate about helping business owners and entrepreneurs take their next growth leap so they can reap the benefits of everything they’ve built to date.

I take a very blended approach to our work together. It’s pragmatic AND intuitive.

That's because, I know that if it doesn’t feel like you, it won’t work for you.

Every strategy and every action has to be in alignment with who you are and what you believe in, whether you are a solopreneur or an international powerhouse.

When it does, you know that the leap you make this time will work!

With every client I take the following proven approach

  • We will start with "who" you are and "why" you are here as a business. You'll get clear on your Purpose, Mission and Vision so you, your team and the wider marketplace can understand what you are here to do.

  • We will map the practical timeline for how you can achieve your vision. Think of it in 5 Year Journeys. We'll get clear on what needs to happen each year to get you from here to there.  

  •  We will look at your range of offerings to the marketplace, what they're called, how they're priced, how they're messaged and how all that makes sense together. 

  • We will take a deep look at your target customers, understanding their pain points and the journey to take them from a target to a paying customer(s).

  • We will then sense check all of the above in light of your competitors and the market context so that we are really leveraging the right niche for you in the marketplace.

  • We will explore your brand values together. This will set trajectory, establish a clear culture and drive home your difference. It adds a layer of authenticity that will guide you in your business and your customers to you.

  • We will then pull all this information into a brand positioning guide that becomes your handbook as you navigate the next stages of your growth. It's something I reference in my own business all the time and is a tangible aid in my own decision making to achieve my vision for my own business.

Clarity is your biggest transformation here.

Clarity around how you can make your impact in the world and how you can gain financial freedom for yourself. 

"Finola is enthusiastic energy, coupled with creative insight to guide her clients to articulate their why.

She enabled me remove my own barriers, taught me new skills, introduced me to new tools and practices but mostly pushed me to think bigger.

Finola’s magic is meeting her clients where they are at and knowing what will help them access their creative spirit. I relished  diving into the process, knowing that Finola was my guiding creative spirit, would find me when I got lost and pull me back when I strayed off track. This wonderful creative experience is grounding my work today."

Elaine Russell
Leadership & Team Coach

"Have no doubt about it Finola Howard will challenge you. And that is no bad thing.

We all give birth to our companies and believe that we know best. Having worked with Finola, she challenged us to look up - to lift the head out of the day-to-day activities and look 5 and 10 years out, to dream big, and then dream bigger again.

She will change how you think. Is that easy - No - is it the most valuable use of your time here and now - absolutely YES. Allow Finola to bring you on that journey. "

Aidan Magner
Process Excellence Head, Business Process Transformation, 3SIXTY

"Finola is enthusiastic energy, coupled with creative insight to guide her clients to articulate their why.

She enabled me remove my own barriers, taught me new skills, introduced me to new tools and practices but mostly pushed me to think bigger.

Finola’s magic is meeting her clients where they are at and knowing what will help them access their creative spirit. I relished and thoroughly enjoyed, diving into the process, knowing that Finola was my guiding creative sprit who would find me when I got lost and pull me back when I strayed off track. Thank you Finola for a wonderful creative experience which is grounding my work today."

Elaine Russell
Leadership & Team Coach

"Have no doubt about it Finola Howard will challenge you. And that is no bad thing.

We all give birth to our companies and believe that we know best. Having worked with Finola, she challenged us to look up - to lift the head out of the day-to-day activities and look 5 and 10 years out, do dream big, and then dream bigger again.

She will change how you think. Is that easy - No - is it the most valuable use of your time here and now - absolutely YES. 
Allow Finola to bring you on that journey. "

Aidan Magner
Process Excellence Head, Business Process Transformation, 3SIXTY

Positioning FAQ


There is a tendency to think that marketing is about getting campaigns out the door as fast as possible without having nailed the positioning first. 

This makes it difficult for potential customers to build a relationship of trust because they simply don't know who you are or what you stand for. Trust is critical in order to translate any marketing campaign into sales. 

More than that, it makes it difficult for you to set actionable and achievable goals for the business. 

When you position your business for growth, you build a path towards satisfying your vision for the business while setting yourself up for a high converting sales process to fuel your growth. 

One cannot exist without the other for long. 

Your greatest chance of business success is about marrying your positioning strategy with the marketing engine you build and drive your expanding target customers to. But more on that in stages 2 and 3 in this process!

READY TO GET STARTED? LET'S TALK

What happens when I've nailed my positioning?

This is a 3 Stage Growth Process designed to build a business which is sustainable, scalable and profitable.
A business that delivers the results you want for you and your life.

You are ready to build the engine that will drive your business growth.

You are now ready to draw your customers into your eco-system, build trust and convert them with greater ease and scalability.

 Make no mistake. This is about building the machine that drives your revenue.

Turn Your Engine On
Your visibility needs a platform from which to tell your story.

This is where we will choose it, build it and leverage it to grow your authority and build trust with your chosen audience.

When you speak, they will listen and you will draw them into your eco-system and that's where you will convert them. 

Expand Your Reach
LET'S TALK ABOUT WHERE YOU ARE ON THIS JOURNEY!

Finola Howard

Business Growth Strategist with a Joyful Heart | 📕Best Selling Author: What If?🎙Top Ranked Podcast: Your Truth Shared | 🗣 Thought Provoking Speaker | 🏊‍♀️Sea Swimmer | Proud Mum 🙋‍♀️

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What If? Joy was how you measured success and the money proved you right!